Paris Hilton
Paris Hilton is a well-known American socialite, heiress, and media personality. In 2004, she collaborated with Parlux to launch her own perfume line. Her first fragrance for women, named after herself, quickly became a worldwide best-seller. Soon after, a men's fragrance with the same name was also released. This successful partnership with Parlux continues to this day, with new men's and women's fragrances being launched each year. Paris Hilton's brand is among the most popular celebrity-endorsed brands of the early 21st century.
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